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LAHORE – The surge in non-communicable diseases (NCDs) in Pakistan and worldwide poses a dire threat to public health and economic stability. Accounting for nearly 60% of deaths in Pakistan, NCDs take a heavy toll on lives, disrupting the economy and burdening the healthcare system. The rising consumption of unhealthy foods—particularly ultra-processed foods high in sugar, salt, and trans fats—fuels this health crisis, contributing to conditions such as heart disease, diabetes, and kidney issues. To combat this trend, numerous countries have implemented effective policy measures, including taxing unhealthy foods, banning their advertising, restricting sales in schools, and adding front-of-pack warning labels. These strategies have proven successful, reducing the consumption of unhealthy f...