Pakistan is grappling with a severe crisis of non-communicable diseases
Pakistan is grappling with a severe crisis of non-communicable diseases, with millions suffering from diabetes, obesity, heart disease, kidney ailments, and certain types of cancers. The consumption of sugary drinks, juices and ultra-processed foods is among the major contributing factor to this national health emergency.
However, the beverage industry has skillfully omitted from its narrative is the devastating impact of its products on public health in term of increased hospital expenditure and social cost of premature deaths and diseases. The statistics from International Diabetes Federation suggests that over 1100 people are dying daily in Pakistan due to diabetes or its complications. The number of people living with diabetes increased to 33 million and are set to reach 62 million by...