Prof. Hina Tayyaba, Vice Chancellor of the Pakistan Institute of Fashion and Design, met with Federal Minister for Commerce Jam Kamal Khan to discuss the introduction of a “Design Centre Concept” aimed at boosting Pakistan’s fashion and design industry. The meeting focused on how this concept could foster opportunities in education, research, and development within the fashion industry, with the ultimate goal of promoting exports and tapping into international markets.
Prof. Hina Tayyaba explained that the concept is inspired by internationally established design centers in countries like Australia, the UK, China, and the U.S. (Miami). She emphasized that such a center in Pakistan would significantly enhance the industry’s potential, especially in higher education and research, contributing to the country’s global competitiveness.
Minister Jam Kamal Khan appreciated the concept and accepted the proposal for submission, promising to discuss it further at the next Export Development Fund (EDF) board meeting. He also assured full support from the Ministry of Commerce and encouraged more proposals related to the fashion industry for the upcoming EDF meeting.
Sub Editor: Ghufran