Saudi Strengthens Commitment to Pakistan with New MICE and Destination Experiences
Islamabad, September 2025 (Kamran Raja):The Saudi Tourism Authority (STA) has reaffirmed its strong commitment to the Pakistan market with the successful completion of a four-day B2B roadshow in Karachi and Islamabad. The initiative introduced new MICE (Meetings, Incentives, Conferences, Exhibitions) opportunities and destination experiences, further deepening collaboration between the two countries’ travel and business sectors.
The roadshow connected Saudi stakeholders including leading hotels, destination management companies (DMCs), destination marketing organizations (DMOs), airlines, and transport providers—with Pakistani trade partners. Through one-on-one meetings, matchmaking sessions, and MICE-focused networking, the program opened new avenues for partnership while showcasing Saud...