Islamabad, September 2025 (Kamran Raja):The Saudi Tourism Authority (STA) has reaffirmed its strong commitment to the Pakistan market with the successful completion of a four-day B2B roadshow in Karachi and Islamabad. The initiative introduced new MICE (Meetings, Incentives, Conferences, Exhibitions) opportunities and destination experiences, further deepening collaboration between the two countries’ travel and business sectors.
The roadshow connected Saudi stakeholders including leading hotels, destination management companies (DMCs), destination marketing organizations (DMOs), airlines, and transport providers—with Pakistani trade partners. Through one-on-one meetings, matchmaking sessions, and MICE-focused networking, the program opened new avenues for partnership while showcasing Saudi Arabia’s expanding tourism portfolio.
Positioning itself as a global MICE hub, Saudi highlighted its state-of-the-art convention centers, futuristic venues, and a robust ecosystem designed for international-scale events. Alongside MICE opportunities, the roadshow showcased the Kingdom’s diverse destinations—from the cultural heritage of AlUla and the vibrant energy of Riyadh and Jeddah, to the natural beauty of Abha, Taif, and AlBaha. Major entertainment and lifestyle events such as MDL Beast and Riyadh Season were also presented, reinforcing Saudi’s ability to combine business with cultural discovery.
To encourage immediate engagement, STA launched exclusive promotions, including summer travel offers, early-bird discounts for winter AlUla tours, and customized group and leisure packages.
The Saudi delegation featured Taiba Investments, Saudi Silk Route, Via Konnect, 88 Destinations, Kurban Tours, King Abdullah Economic City (represented by Via Konnect), Qiddiya, Aroya Cruise (represented by JAS Travels), Saudia Airlines, FlyADeal, and the Haramain Train, alongside Saudi’s rapidly expanding metro and high-speed rail services that enhance connectivity across key cities.
This roadshow reflects Saudi Arabia’s long-term commitment to strengthening its tourism and business ties with Pakistan, offering integrated travel solutions that seamlessly blend business, culture, and leisure.
For more information on Saudi’s destinations, events, and offerings, please visit www.visitsaudi.com