KARACHI, 13 October, 2026 (Kamran Raja): Music producer, composer, songwriter and vocalist Masood Alam is set to unveil his debut album, Mohabbat-Naama, at a pre-release event scheduled for October 16 at the Pakistan American Cultural Centre (PACC). The nine-track collection explores different stages of love, including attraction, longing, heartbreak, reconciliation and the possibility of finding love again. After more than 15 years of producing music for Pakistan’s advertising and commercial industry, Alam is stepping into the spotlight with a project that reflects his own artistic identity. According to the event details, the programme will feature screenings of all nine songs and their accompanying music videos, along with a presentation highlighting the album’s creative journey and behind-the-scenes work. Featured vocalists Neha Khan and Zoya Raza will join Alam for media interviews and a question-and-answer session. Over the past decade and a half, Alam has worked behind the scenes in Pakistan’s commercial music industry, collaborating with directors Ahsan Rahim, Mukhtar Zaidi, Nabeel Qureshi, Sibtain Shabbir, Raheel Faridi and Jibran Baig. His professional work has also involved advertising agencies, including Adcom, Ogilvy, Synergy and Stimulus. His musical collaborations include renowned artists Atif Aslam, Hadiqa Kiani and Natasha Baig. With Mohabbat-Naama, Alam is transitioning from producing music for commercial projects to presenting a personal collection that captures the emotional complexities of relationships through romance, separation and reconciliation. The October 16 event will provide media representatives with an opportunity to experience the complete album ahead of its release and gain insight into the creative process behind his debut project.