ISLAMABAD, 10 September 2026 (Kamran Raja): Pakistan’s tennis community, corporate leaders, development partners and healthcare organizations came together in Islamabad for the Rally 4 Her C-Level Leadership Meet, an initiative aimed at strengthening collective support for cancer awareness and treatment and promoting the development of women’s tennis in Pakistan. Hosted at Mövenpick Hotel Islamabad, the gathering brought together presidents, CEOs, senior corporate executives, marketing and communications professionals, media representatives, healthcare experts and development-sector leaders. The event was led by Aisam-ul-Haq Qureshi, President of the Pakistan Tennis Federation, who introduced Rally 4 Her, a purpose-driven campaign developed by 37°North that uses the platform of international women’s tennis to mobilize corporate and community support for the two causes. Under the campaign, 60% of funds raised will be allocated to cancer awareness and treatment, while 40% will support the development of women’s tennis in Pakistan. Indus Hospital & Health Network and Pink Ribbon Pakistan have joined the campaign as cause partners, while Mövenpick Hotel Islamabad is supporting the initiative as a key partner and host of the C-Level gathering. Kitchen Cuisine is also supporting Rally 4 Her as a campaign partner. The gathering also featured representation from the United Nations family, including senior representatives from UNICEF and the United Nations Information Centre (UNIC), highlighting the importance of partnerships in promoting opportunities for women, health awareness and stronger communities. Addressing the gathering, Aisam-ul-Haq said Rally 4 Her was designed to go beyond a tennis tournament or a one-time fundraising initiative by creating a platform where sport, business, healthcare, diplomacy and the community could work together for measurable impact. The campaign comes at an important time for women’s tennis in Pakistan, with Islamabad set to host a major international tennis calendar in October, including two ITF W15 Women’s World Tennis Tour tournaments followed by the Billie Jean King Cup Asia/Oceania Group III. These international events will bring women athletes and national teams to Pakistan and provide an opportunity to promote a wider national conversation on women in sport, cancer awareness, treatment and collective responsibility. The C-Level Leadership Meet called on the corporate sector, development community, philanthropists and institutional leaders to participate not merely as sponsors but as partners in creating lasting impact. Rally 4 Her aims to use the visibility and influence of sport to raise funds, increase awareness and create sustainable opportunities for women’s tennis in Pakistan under the message: “Points for Purpose.”