Serena Hotels’ Green Impact Mission at Rakaposhi Basecamp, Promotes Sustainable Tourism
Serena Hotels successfully concluded the Green Impact Mission: Rakaposhi Basecamp Cleanup Drive on September 13, 2024. This initiative aimed to address the rising waste issue at one of Gilgit-Baltistan's most popular tourist destinations, Rakaposhi Basecamp, while reinforcing Serena Hotels' commitment to sustainable tourism and environmental preservation.
The cleanup drive brought together renowned climbers such as Abdul Joshi, Sultana Naseeb, Mirbaz Ali along with 50 dedicated volunteers and sherpas. The team worked tirelessly to clear litter from the basecamp, ensuring the preservation of its natural beauty. In addition to the waste collection efforts, 10 durable trash cans were installed around the site to promote responsible waste disposal by future visitors.
The drive raised aware...