Islamabad: June 30, 2025(Kamran Raja): The Prime Minister said that Pakistan’s tourism sector has unlimited potential to earn foreign exchange. God Almighty has blessed Pakistan with natural resources and timeless beauty. Thanks to the snow-capped mountains, forests, rivers, even plains and desert areas in the northern regions and other such natural resources, our country is no less than any other country in the world in terms of tourism. Pakistan should be introduced abroad as a tourism brand.
Steps should be taken to promote tourism throughout the country with the cooperation of the provinces. Under the vision of national development, Pakistan will be included in the list of the world’s leading tourism centers. Prime Minister Muhammad Shehbaz Sharif has directed the Pakistan Tourism Development Authority (PTDC) to take immediate practical steps to promote tourism in the country.
The Prime Minister further said that the public and private sectors should work together to facilitate the movement of international tourists to Pakistan’s tourist destinations. Special measures should be taken to promote domestic tourism and attract domestic tourists to recreational destinations. Planning should be made for sustainable investment in the tourism sector.
In the meeting, suggestions were presented to the Prime Minister to utilize the potential of the tourism sector in the country. To promote tourism, promotion of tourist destinations such as northern regions, medical tourism and other measures can be taken. The meeting was attended by Federal Minister for Information and Broadcasting Attaullah Tarar, Federal Minister for Railways Hanif Abbasi, Federal Minister for Azad Kashmir and Gilgit-Baltistan Engineer Amir Muqam, Minister for National Heritage Aurangzeb Khichi, Advisor to the Prime Minister Rana Sanaullah, Special Assistant Huzaifa Rehman and senior officials of relevant institutions.