Karachi, 16 April 2026( Kamran Raja):The Pakistan Cricket Board and the HBL Pakistan Super League 11 have dedicated Thursday, 16 April as the day to raise awareness about Breast Cancer as part of corporate social responsibility, using the extensive reach and popularity of the tournament and the players involved.
In the double-header scheduled for today, Hyderabad Kingsmen will take on Rawalpindiz in the first match at 2.30pm PKT, while Karachi Kings and Islamabad United will go head-to-head in the afternoon game.
Breast cancer is the most common form of the disease in Pakistan, accounting for 16.5 per cent of all cancer patients in the country, according to the available online surveys. One in nine women in Pakistan develop breast cancer, putting the country at the highest rate of occurrence in Asia.
It can be cured and addressed better when the society comes together to first raise awareness about the disease and then to stand steadfast with the patients and their families.
The HBL PSL and PCB have organised the Pink Day in partnership with the Pink Ribbon Hospital in Lahore, which is Pakistan’s first Breast Cancer Charity Hospital. The PCB and Pink Ribbon Hospital have also arranged free of cost screening for women from 13 to 18 April in Lahore.
The Pink Day will include a brace of activities and initiatives at the National Bank Stadium. All the players of the four teams in action today, the match officials, the PCB officials, the team owners will wear pink caps and ribbons.
The stumps and the graphics on HBL PSL’s digital and broadcast will have a special pink theme. At 8pm PKT, the Pakistan Cricket fraternity is set to come together to share their messages and thoughts regarding the Breast Care Awareness on X using the official hashtag of the day #GoPink. The fans are also encouraged to express their views and thoughts regarding the Pink Day using the official hashtag.
In another development, Pakistan women’s cricket team captain Fatima Sana along with her teammates Syeda Aroob Shah, Rameen Shamim and Muneeba Ali are also invited to take part in pre-match warm-ups with the teams in order to spread awareness.
Chief Executive Officer Pakistan Super League Salman Naseer: “The HBL Pakistan Super League takes a lot of pride in standing up to raise the awareness around breast cancer. Through the vehicle of sport and the sheer popularity of the HBL PSL as a brand, the PCB aims to go above and beyond to fulfill its corporate social responsibility.
“Through the HBL PSL 11 and this specially arranged Pink Day, we want to not only educate the masses about the disease but also to send out a strong message of solidarity to the patients, their families and the loved ones. We are thankful to the Pink Ribbon Hospital and the whole cricket fraternity for coming together to weave a net of security and empathy for women suffering from this disease in our society.”