Karachi, 12 November, 2026 (Ghufran): Renowned Sindhi folk singer Mai Dhai has called for greater international promotion of Sindh’s traditional music and cultural heritage, saying the province’s folk songs continue to attract appreciation worldwide. Speaking to The Express Tribune on the sidelines of the World Culture Festival, Mai Dhai expressed happiness over the love and respect Pakistani artists receive at international events. She said cultural festivals provide valuable opportunities for artists from different countries to connect and showcase their traditions. Hailing from Tharparkar, Mai Dhai has earned international recognition for her distinctive folk singing style. She gained national prominence through Coke Studio Pakistan’s eighth season in 2015, where she performed alongside renowned musicians. Her musical journey also included performances at international platforms, including the SXSW Music Festival in the United States. Emphasising the importance of preserving cultural identity, she referred to legendary Sindhi folk singer Mai Bhagi, saying artists should promote their traditions without losing their cultural roots. Mai Dhai was honoured with the President’s Pride of Performance Award in 2024 for her contributions to music. She encouraged audiences to attend cultural festivals and appreciate diverse artistic traditions. Her grandsons, who accompany her and manage her musical engagements, are also learning traditional music, with one of them currently receiving harmonium lessons from her to continue the family’s musical legacy.